Medical marketing is a process of information exchange regarding a company’s product and involves drafting new and interesting strategies to promote the commercialization of medical products. The success of medico-marketing lies in appropriate approaches or plans, starting from drawing up goals, detecting a target market, materializing a plan for achieving the goal, and analyzing the marketing strategy at intervals for estimating progress. WorkSure^® helps organizations achieve revenue growth and profitability through innovative strategies, marketing optimization, pricing policy modifications, and best practices in sales efficiency.

WorkSure^® has a proficient medico-marketing team that aims to create market visibility for the drug by providing high-quality, reliable, and authentic information through product videos and animation to the target audience. Other roles of the medico-marketing team are to successfully launch the new product, promote the products through promotional literature, distribute patient/public educational materials/tools, spread awareness to the consumers, and aid brand recall amongst the medical fraternity.

We assist healthcare organizations in optimizing their marketing operations before, during, and after the product launch. We guide Key Opinion Leader (KOL) management and scientific activities and prepare strategies and communications to bridge the gap between the sales team and healthcare professionals. The scientifically validated communications and strategies provide better delivery of information to healthcare professionals and enhance product visibility and reach. We have introduced Annual Marketing Support (AMS) to help the marketing team in delivering strategically defined output for our key brands. We provide customized support for developing and implementing customer acquisition and retention strategies through relevant scientific programs.